The Lovie Letters Presented by Google
Looking to expand it’s European presence, Google wanted to align themselves with the EU’s best digital work and highlight their role in the project’s success. The current Lovie Awards site had a sponsored Winner’s Gallery for “Internet Explorers” to find Lovie winners. And Google had its own showcase experience which focused on effectiveness and highlighted standard industry metrics of success.
So we launched a custom, stand-alone experience focused on the process and passion behind the winning work. Filled with insightful videos, interviews and early drafts of wireframes, storyboards, and other work-in-progress assets, this gallery highlights the entire project and not just the results. And it also organically integrates the role of Google’s many products along the way.
The Lovie Letters are a collection of unique, behind-the-scenes stories that puts you in the heads of the people responsible for Europe's best and most challenging digital thinking.
Video Interviews
To delve deeper into the stories, we created a video series featuring 15 selected winners which showcased the range and talent of Lovie Award winners. We honored celebrities working on social good initiatives like Annie Lennox and Lily Cole, innovators like The founders of Fairphone, journalists trapped in Antartica, or the team at the ESA that landed a goddamn satellite on an asteroid. All of which used the power of the Internet (and Google) to achieve these successes.
Person of the Year
Annie Lennox
Best Actor
Ashley Walters (Top Boy)
Be Greater with Data Award
European Space Agency - The Rosetta Mission
Emerging Entrepreneur Award
Lily Cole - Impossible.com
Special Achievement Award
Evanna Lynch - Kinder Beauty Box
Online Winner Showcase
The Passion Behind the Projects
Every project has drama attached to it: Late night re-writes, new tech that doesn't perform as advertised, a client with cold feet...Stories of how everything finally came together after almost falling apart. With galleries filled with work-in-progress photos, wireframes, and storyboards, this experience celebrated the process behind the winning work and the behind-the-scenes dedication needed to create award-winning work.
