More than a year in the pandemic, we knew that something special was needed for this year’s award show. And it being the 25th Anniversary of the show, added additional pressure. A virtual show seemed excessive. And a livestream experience felt exhausting (screen fatigue is real) as appointment viewing demands quite a bit from a viewer.

So for Webby Awards XXV, we partnered with the incredible teams at MediaMonks and Kamp Grizzly to create an innovative event experience that places the viewer in control. You can “Watch” a curated, auto-advancing selection of winners and retrospective videos hosted by Jameela Jamil that mimics the feeling of a live experience. Or “Browse” throughout the experience and choose whatever you like.

With hallmark 5-Word speeches from winners like Dwayne “The Rock” Johnson, Pharrell Williams, Ava DuVernay, Lin-Manuel Miranda, Gabrielle Union, Riz Ahmed, and even Oprah! This year’s show honored some of the biggest talents online.

Written by: Jeff Zemetis, Jackie Jennings

Production: KAMP Grizzly

The Webby Awards honored Dwayne “The Rock” Johnson with a Special Achievement award for his phenomenal use of social media to connect with people, to provide inspiration and motivation to millions of followers globally, and to serve fans with new and exclusive content from his wide range of ongoing film-and-TV projects. We worked with his social team to create a winner video which lived up to his hype and showed off his positive energy, determination, and strong moral center while simultaneously keeping it light, quick, and fun.